“With this Promotion, we hit a nerve with new and existing targets groups. Together with TechProtect, we have managed to reach exactly those customers who are not easily made aware of our products. The reactions of the participants are consistently positive. We are equally thrilled about the execution and success of this promotion. The logical outcome is the repetition of the promotion with TechProtect in November (2009). In addition to Germany, the Money-back Guarantee will also be run in the Netherlands.”
Channel Marketing Manager Retail
Logitech GmbH, Germany